ICONIC21 unveils studio revamp for Crash Live game

ICONIC21 has introduced a major studio upgrade for its live crash game Crash Live, giving the title a new visual identity and enhanced production setup. The update, confirmed on 11 December 2025, adds a redesigned studio environment and dual camera views, repositioning the game with a premium, prime-time broadcast feel.

Crash Live has been part of ICONIC21’s live portfolio since its debut in October 2024 and has remained one of the provider’s strongest-performing titles. The latest changes focus on presentation and immersion rather than gameplay mechanics, which remain centered on timing and risk management within a live-hosted crash format.

The updated studio replaces the game’s original sports-studio setting with a new environment designed to evoke a luxury broadcast atmosphere. According to the company, the space draws inspiration from a New York high-rise, using warm wood finishes, textured brick, deep blue color tones, and gold accents to establish a refined look.

A key addition is the introduction of two camera angles, allowing players to view the action from different perspectives. The expanded camera setup is intended to strengthen the feeling of presence and bring players closer to both the presenter and the gameplay as each round unfolds.

While the aesthetic has changed significantly, the core structure of Crash Live remains intact. Players continue to place their bets before the round begins, watching as the multiplier climbs until it eventually crashes. The objective is unchanged: cash out at the highest possible multiplier before the crash occurs.

Crash Live was first launched by ICONIC21 in 2024 as the market’s first live crash game with a dedicated presenter. At the time of its debut, the game was broadcast from the provider’s Sport Studio and featured a modern set illuminated by neon blue lighting.

The format combines traditional crash mechanics with a live host who guides players through each round, comments on key moments, and builds anticipation as the multiplier rises. After each round, players achieving the highest multipliers are displayed on a live leaderboard in the studio, adding a competitive and social element to the experience.

During its original launch, ICONIC21 described Crash Live as a multiplayer title with no limit on the number of participants. The gameplay was designed to be fast-paced, with each round testing players’ timing and nerve as they decide when to exit before the crash.

ICONIC21 has emphasized that the studio refresh does not alter how Crash Live functions. The live leaderboard, interactive presenter, chat features, and auto play and cash-out options remain part of the experience. Instead, the upgrade focuses on aligning the game’s visual identity with its popularity and performance since launch.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, commented on the decision to refresh the title, saying:
“We are proud to have been the first to explore this approach to crash games, adding a presenter to lift the suspense and rhythm of play. Crash Live has become one of our signatures, and it deserved a modern refresh.

It originally streamed from our sports studio, but now it carries a luxury identity that fits the game’s mood. We invite operators and players to experience the new look. And for any operator that does not yet offer it, this is a title that lifts performance fast. Give it a try.”

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Crash Live forms part of ICONIC21’s wider live content offering, which also includes Roulette, Blackjack, Baccarat, Sic Bo, Dragon Tiger, Top Card, and other live titles. Beyond live casino, the company continues to release content across slots, RNG games, promotional tools, and bespoke studio projects.

ICONIC21 has positioned flexibility and speed as central to its development approach, with steady updates across its product range. The provider has confirmed it will present its latest offerings, including the refreshed Crash Live studio, at ICE Barcelona 2026.

The ICONIC21 team will be available to meet partners at Stand 1B10 in Hall 1 from 19 January, where the company plans to showcase its live, RNG, and promotional solutions.

ICONIC21’s studio upgrade for Crash Live marks the latest step in the evolution of a title that has played a key role in the provider’s live casino strategy since its launch, reinforcing its focus on hosted formats and broadcast-style presentation within the crash game segment.

Source:

ICONIC21’s Crash Live Gets a Prime-Time Transformation, Press Release, 11 December 2025