Betway Signs Multi-Year Agreement with Playtech

Betway, a top-tier brand in the online betting and gaming industry, has just secured a multi-year agreement with gambling tech provider – Playtech. The move comes hot on the heels of the latter’s partnership with Paysafe just last week.

Based on the deal between the two companies, Betway has introduced Playtech’s award-winning Live Entertainment solutions across the UK, Mexico, and .com markets — with casino titles to follow in the upcoming period.

Thanks to the focus on safer gambling, Playtech’s main strategy is to provide long-term sustainability and innovation for brands and a secure, enjoyable environment for customers. This deal is a perfect example of the brand’s commitment to providing great entertainment value to its partners in new and existing markets.

Speaking on the new milestone, Anthony Werkman, CEO of Betway, said:

“We’re proud to be growing our partnership with Playtech, whose Live Entertainment products across a number of markets have already been a hit with our customers. The new games in our agreement will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment.” 

On the other side, Said Edo Haitin, CEO of Live Casino at Playtech notes that Betway’s commitment to the Live Casino catalog shows how important an entertainment-led environment is becoming for new players. Their partnership comes just at the time of launching more new titles with more new variants than ever before. They are delighted to be working with an international brand in online betting and gaming such as Betway to provide an exciting and brand-new Live offering for their customers.

Shimon Akad, Chief Operating Officer at Playtech, said:

“Betway is a key strategic partner for Playtech and a company renowned for delivering an excellent player experience internationally. We are confident that Playtech’s innovative products and services can enhance that experience even further and we look forward to a long and fruitful partnership.” 

Playtech has recently announced the launch of a new live game show Well Well Well Live for Entain – Ladbrokes UK, one of the most influential sports betting.

The new game is one of the most bespoke titles to date showing the brand’s dedication to delivering industry-leading Live content where each aspect of the game was created specifically, to provide a complete UX environment for the users.

This new release is yet another product from the company and part of its f customized solutions provided across the Entain group. Some of the already included are tables such as Magic 7 Blackjack, Coral Sports Area, Ladbrokes Exclusive tables, and the Elevation area.

In addition to this latest success, the supplier also debuted its new roulette product via Paf this past February.

Source: “Betway Signs Multi-year Partnership with Playtech”. European Gaming. May 18, 2022.