Ezugi Boosts Portfolio with Playbook Engineering

Ezugi, a premium live casino brand, has just disclosed that it has secured a partnership with Playbook Engineering by delivering UKGC-certified titles across eight operator brands on the Playbook platform.

After becoming part of the Evolution Group in 2019 and thanks to more than 10 years of experience in the sector—Ezugi has taken another important step in its growth and development activity by featuring its games in the United Kingdom.

This newest deal with Playbook Engineering is specific to the UK market and makes a range of games certified by UKGC (United Kingdom Gambling Commission) available on the Playbook. Included are Andar Bahar, Blackjack, Blackjack Salon Privé, Unlimited Blackjack, Baccarat, Roulette, Auto-Roulette, Teen Patti, Bet on Teen Patti, Cricket War, Dragon Tiger, and Lucky 7.

Commenting on the latest deal, Ceiron Jones, Head of Casino at Playbook, says that increasing their product offering has been the main objective for Playbook this year, so they are thrilled to be able to offer UKGC-certified Ezugi games on their platform. Ezugi’s focus on delivering unique experiences for users is something that they are particularly excited about. The brand has an incredible mix of titles and they are confident that users in the UK will love them. Blackjack Salon Privé in is specifically intended for high rollers, and it is a perfect fit for a number of their operators. They already see these titles resonating well with customers so they can’t wait for the reaction from users.

On the other hand, Balraj Bambhra, UK Territory Key Account Manager at Ezugi, noted:

“Making Ezugi’s rich mix of games available to operators in the UK—and through such a respected platform as Playbook—is another big and exciting step for our company. It is a landmark moment for us, as it will increase both our visibility amongst UK operators and awareness of Ezugi’s classic and unique casino titles amongst players.”

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Playbook Engineering delivers services to leading iGaming operators and new brands in the market as a global betting platform. Based on their mission, “betting is first and foremost about entertainment and we provide our operators with the tools that will enable them to acquire, retain and entertain their customers.” Its platform consists not only of sportsbook, casino, live casino, and virtual content, but also customer account management, payment, and KYC (Know Your Customer) solutions, promotions, bonuses, and CRM.

On the other hand, Ezugi is very active in the recent period. The brand has signed a deal with Twin casino to present its table games to the former platform.

Source: “Ezugi expands its offering with Playbook Engineering with a full suite of UKGC-certified games”. Ezugi. October 25, 2022.