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BETER Live Relies On Innovation To Continue Expansion in 2024

Posted on February 19, 2024 | 6:30 am

Edvardas Sadovskis, the Chief Product Officer of BETER Live, the fast-growing supplier of live dealer games for online casinos, has revealed in an interview some of the company’s planned moves for 2024.

The Chief Product Officer joined the BETER Live team in April 2023 and at that time he promised to take the company’s live casino brand to new heights through some business overhauls and expansion strategies.

Edvardas Sadovskis revealed that one of the company’s most important strategic moves was the opening of a brand new live casino studio in Romania, giving the brand an improved production capability but also a stronger presence in that respective market.

During the past year BETER Live has also unveiled a new promotional engine, which features two fully automated features: the Bet & Get bonus and Tournament leaderboards. According to Edvardas Sadovskis, this “demonstrates the company’s commitment to enhancing user journeys and setting new standards for customer engagement.”

Moreover, the company added new titles to its successful Gravity Series, unveiling Gravity Roulette and Gravity Sic Bo. Speaking about these titles, the BETER Live executive expressed his belief that they showcase the supplier’s “dedication to infusing classic casino games with dynamic multipliers, providing players with an exhilarating experience.”

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New Products Coming Up

Edvardas Sadovskis also revealed that BETER Live is ready to enter new product verticals in order to continue its expansion. The supplier has already delved into the world of virtual RNG-based games, and according to the company’s CPO this underlines its “commitment to staying at the forefront of technological advancements.”

Moreover, the BETER Live executive announced the development of a social casino solution that was designed specifically for the competitive United States market. The supplier has already forged successful partnerships with big iGaming brands from the United States.

A third promotional tool will also be unveiled by the end of 2024, while BETER Live is also planning to release new games with dynamic multipliers and innovative designs and mechanics. Edvardas Sadovskis also revealed that towards the end of the year the live casino supplier will unveil a brand new live game show.


“BETER Live: innovation & global expansion to lead 2024 charge“,, February 5, 2024.

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