NorthStar Gaming, the Canadian casino operator based in Toronto, has announced that it is ready to launch NorthStar Bets, an online casino and sports betting brand that will operate on the expanding Canadian market.
NorthStar Gaming wants to identify its brand as a “made-in-Ontario” online casino and sportsbook, which is ready to take advantage of new opportunities as Ontario opened its gambling market to private operators. The Ontario market will officially open for licensed private operators on April 4.
The Toronto-based operator intends to offer its customers a “uniquely local” experience, which will include casino games alongside the sports betting action. Moreover, NorthStar Bets will also deliver sports betting insights and content on its platform.
Michael Moskowitz, Chief Executive Officer and Founding Partner of NorthStar Gaming, revealed that the NorthStar Bets brand “pays tribute” to the company’s local roots. “We take great pride in providing Ontarians with a hyperlocal gaming experience,” Moskowitz added.
At the same time, NorthStar Gaming has also announced that it signed an integrated content arrangement with Torstar Corporation. The deal will offer thestar.com readers the possibility to access sports betting and wagering content created by the NorthStar Bets content team.